Data & Technology
Bronze
The Most Valuable Memories
People spend more than they can afford on Christmas gifts. So we did research to show them the most precious Christmas memories are actually about experiences. We created a gallery of Czechs' fondest memories, illustrated with text to image AI in the form of digital postcards. We gave people a chance to see their memories in a TVC on Christmas Eve. We also brought in memories from influencers and employees. And it was the most engaging KB Christmas campaign, both internally and for the public.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague |
| Advertiser: | Komerční Banka |
| Brand: | Komerční Banka |
| Production: | Fame Factory |
| Chief Creative Officer | Dora Pružincová |
| Creative Director | Amila Hrustić Batovanja |
| Senior Art Director | Ivan Ardura |
| Art Director | Francisca Plaza |
| Senior Copywriter | Simona Luteránová |
| Motion Design | Pello Séron |
| Sound Design | Ondřej Dvořák |
| Head of Digital | Pavel Tůma |
| Head Producer | Ondřej Martinec |
| Business Director | Rostislav Novák |
| Project manager | Lucie Špeldová |
| Head of Strategy | Dmitry Zenin |
| UX Designer | Raissa De Austria |