Static: Print
Eyes on the Road
In the Czech Republic, 7 out of 10 drivers cannot see clearly and are not aware of it. By neglecting regular eyesight check-ups, they endanger themselves and others on the road. To raise awareness about this important topic, we created a strong visual metaphor in the form of a road, resembling a human eye, with a multi-car accident. The accident involves 7 out of the 10 cars shown in the visual, representing the alarming statistic.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague |
| Advertiser: | GrandOptical |
| Brand: | GrandOptical |
| Production: | Fame Factory |
| Chief Creative Officer | Dora Pružincová |
| Creative Director | Amila Hrustić Batovanja |
| Head of Art | Emil Nitkulinec |
| Copywriter | Marek Černý, Jana Brišová |
| Senior Art Director | Ivan Ardura |
| CGI Artist | Jan Reeh |
| Business Director | Rostislav Novák |
| Head Producer | Ondřej Martinec |