Gaming & Metaverse
Silver
Gamer Eye Test
Since pro-gamers are in their teens, the vast majority underestimate the long-term health risks of over-training. Therefore, GrandOptical needed a way to teach them about this problem. We combined the sight measuring device with video games and created Gamer Eye Test. A special test with which gamers could test their sight for two most common conditions while playing popular esports games (FIFA and CS:GO). This way they also found out how these conditions affected their gaming performance.
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| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB FTW Prague |
| Advertiser: | GrandOptical |
| Brand: | GrandOptical |
| Production: | Fame Factory |
| Chief Creative Officer | Dora Pružincová |
| Experiental Creative Lead | Lluis Rotger |
| DDB FTW Creative Director | Ivan Soukup |
| Head of Art | Emil Nitkulinec |
| Creative Director | Gert Laubscher, Amila Hrustic Batovanja |
| Strategic planner | Dmitry Zenin, Anastasia Tikhomirova |
| FTW Managing Director | Tomáš Klesa |
| Head of Social | Jakub Horváth |
| Producer | Ondřej Martinec, Michaela Bereckeiova |
| Graphic Designer | Iman Delić |
| DDB FTW Senior Art Director | Bedirhan Akcan |
| Copywriter | Ondřej Kolek, František Bořík, Jiří Kirchner |
| Sound Designer | Ondřej Dvořák |
| Project Manager | Ondřej Nečas, Max Norlin, Michael Urban |
| Postproduction Operator | Evžen Zalevský, Pello Seron |