A: 8. Campaign: Integrated
Bronze
Season of Childhood Joys
Czechs and Slovaks can't wait for Cheese Season. Like little children, all year they keep asking us, "Is it here yet?" The entire campaign, besides showcasing the products, really also celebrated the joy of childhood. On TV, OOH, in app, PR, with influencers, on SoMe and even with the first use of fake OOH in the Czech Republic. And finally, in a gigantic ball pit for adults in Olomouc, where people waited in line to try it out.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague |
| Advertiser: | McDonald's |
| Brand: | McDonald's |
| Production: | Bistro Films |
| Chief Creative Officer | Klára Palmer, Dora Pružincová |
| Copywriter | Ondřej Doskočil Amrich |
| Senior Art Director | Iván Ardura |
| Designer | David Boleslav |
| Business Director, Project Manager | Nikola Bochova, Dominika Sabova |
| Agency Producer | David Havel |
| Sound Design | Ondrej Dvorak |
| Strategic planner | Maroš Gonda |
| Director | Marek Partyš |
| DOP | Filip Marek |
| Production | Bistro Films |
| Media Agency | OMD Czech & Slovak |
| Photographer | Pavel Hejný |
| Post-production Operator | Jakub Coufal |
| SoMe Agency | Follow Bubble |