F: 4. Spatial design
Shortlist
Season of Childhood Joys
Have you ever missed rolling around in a ball pit? The crowds that flocked to the giant McDonald's Ball Pit during the 2 weeks leading up to XMAS certainly did. They came to rejoice in 400k yellow balls in 3 separate pits for adults and 1 wading pool for the kids. Besides these, there were 3 slides, photo opportunities and ball canons. Whatever angle they took a pic from, it contained a designer element. Cool and uniting the place with the Cheese Season campaign. Yellow balls, logos and claims.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague |
| Advertiser: | McDonald's |
| Brand: | McDonald's |
| Production: | Bistro Films |
| Chief Creative Officer | Klára Palmer, Dora Pružincová |
| Copywriter | Ondřej Doskočil Amrich |
| Senior Art Director | Iván Ardura |
| Business Director, Project Manager | Nikola Bochova, Dominika Sabova |
| Agency Producer | David Havel |
| Strategic planner | Maroš Gonda |
| Event Agency | Eventually Agency |
| Event Designer | Marek Plecitý & Tomáš Martin |
| Post-production Operator | Jakub Coufal |