Have you ever missed rolling around in a ball pit? The crowds that flocked to the giant McDonald's Ball Pit during the 2 weeks leading up to XMAS certainly did. They came to rejoice in 400k yellow balls in 3 separate pits for adults and 1 wading pool for the kids. Besides these, there were 3 slides, photo opportunities and ball canons. Whatever angle they took a pic from, it contained a designer element. Cool and uniting the place with the Cheese Season campaign. Yellow balls, logos and claims.

Entrant: DDB Prague
Agency: DDB Prague
Advertiser: McDonald's
Brand: McDonald's
Production: Bistro Films
Chief Creative Officer Klára Palmer, Dora Pružincová
Copywriter Ondřej Doskočil Amrich
Senior Art Director Iván Ardura
Business Director, Project Manager Nikola Bochova, Dominika Sabova
Agency Producer David Havel
Strategic planner Maroš Gonda
Event Agency Eventually Agency
Event Designer Marek Plecitý & Tomáš Martin
Post-production Operator Jakub Coufal