C: 7. Events & Live stunt activations
Shortlist
Season of Childhood Joys
Have you ever missed rolling around in a ball pit? The crowds that flocked to the giant McDonald's Ball Pit during the two weeks leading up to Christmas certainly did. And they weren’t the only ones rejoicing in the 400,000 yellow balls. They, along with many influencers, shared the joy on social media. We helped them do this with a unique stop motion video, ball cannons and styling and projections at the entrance. And after horsing around in the ball pit? A discount on Cheese Season!
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague |
| Advertiser: | McDonald's |
| Brand: | McDonald's |
| Production: | Bistro Films |
| Chief Creative Officer | Klára Palmer, Dora Pružincová |
| Copywriter | Ondřej Doskočil Amrich |
| Senior Art Director | Iván Ardura |
| Business Director, Project Manager | Nikola Bochova, Dominika Sabova |
| Agency Producer | David Havel |
| Sound Design, Post-production Operator | Ondrej Dvorak, Jakub Coufal |
| Strategic planner | Maroš Gonda |
| Director | Marek Party |
| DOP | Filip Marek |
| Production | Bistro Films |
| Media Agency, SoMe Agency | OMD Czech & Slovak, Follow Bubble |
| Photographer | Pavel Hejný |
| Event Agency | Eventually Agency |
| Event Designer | Marek Plecitý & Tomáš Martin |