Competition Categories

Advertising work that stands out even in a busy public space, conveying striking ideas through straightforward execution and a direct message.

Eligibility: Work already entered into the Static: Print category cannot be entered into this category unless the execution has been significantly modified for outdoor use.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will appear as the preview image in the public gallery.

• A preview of any static or dynamic work exactly as it has been produced, published, or displayed.

  And optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Advertising work that finds new possibilities in the field of printed media and is able to capture the reader’s attention for a longer period of time.
Eligibility: Work already entered into the Outdoor category cannot be entered into this category unless the execution has been significantly modified for use in printed media..

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will appear as the preview image in the public gallery.

• Image of any static work exactly as it has been produced, published, or displayed.

  And optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

  And optional:

• Any physical asset that might help the jury to decide the quality of work.

This category evaluates online static visuals that have not been published in print. Eligible works must be part of an online campaign, such as banners, social media posts, stories, or visuals used on campaign websites. They are assessed in the same way as in the Static: Print category, focusing on the originality of the idea, execution, art direction, and copy, with an emphasis on the use of communication in the online environment.
*Eligibility: Work entered into Static: Print cannot be entered into this category.

Attachments:

• We recommend uploading the most representative image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Image of any static work exactly as it has been produced, published, or displayed.

  And optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Films aimed at capturing attention in the shortest possible time and/or telling a compelling story within a very limited duration.
Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Video (max 15") containing the film in the exact form in which it was produced and published by the brand through the official campaign channels.

A standard video advertisement that presents the art of traditional storytelling in television or online advertising.
Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Video (max 60") containing the work in the exact form in which it was produced and published by the brand through the official campaign channels.

Video that narrate richer stories and border or overlap into content, usually through cinema or online.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Video (over 61") containing the work in the exact form in which it was produced and published by the brand through the official campaign channels.

• If the original film is longer than 3 minutes, it is necessary to supply a 3 minute cut of the film, unless a Case film is not supplied.

  And optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Sound and music as creative tools across all types and formats of standard paid advertising (radio, streaming platforms, voice). The primary focus of evaluation is the strength of the creative idea and the originality of how the audio medium is used to convey a message, evoke emotions, and strengthen the brand. Craft quality is not evaluated in this category; the focus is primarily on the idea behind the audio solution.
Eligibility: Podcasts, audio content, music, and other forms of branded entertainment outside of standard paid advertising space are to be entered into the category Entertainment.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Sound-based work containing the work exactly as it was created and aired.

  And optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Award for the best copywriting in headlines and taglines.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Image of any static work exactly as it has been produced, published, or displayed.

  And optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Award for the best storytelling copywriting (scripts, articles, long-form content, books).
Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Image of any static work exactly as it has been produced, published, or displayed.

  And/or:

• Video containing any film exactly as it has been produced and published.

  And optional:

• Any additional physical material that could help the jury in assessing the quality of the submitted work.

A campaign delivered across a limited number of channels, predominantly using a single execution (or adaptations thereof).
Note: Entries in the Campaign: Tactical category that make it to the shortlist will be presented to the jury in optional public presentations lasting 5 minutes. The jurors will then have 10 minutes for follow-up questions. Attendance at the presentation is recommended.

Attachments:

• We recommend uploading the most representative image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

• All campaign assets (static work, video, etc.) must be uploaded in the form in which they were created, published, or presented by the brand.

  If the campaign is shortlisted:

• Upon request from the organizer (22. 4. 2026), a presentation in Google Slides format, in English, may be submitted additionally if the entrant wishes to publicly present the campaign to the jury (either in person or online, 23. 4. 2026).

A campaign delivered at a large scale, creatively across multiple channels, guided by a single ‘big idea’.
Note: Entries in the Campaign: Integrated category that make it to the shortlist will be presented to the jury in optional public presentations lasting 5 minutes. The jurors will then have 10 minutes for follow-up questions. Attendance at the presentation is recommended.

Attachments:

• We recommend uploading the most representative image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

• All campaign assets (static work, video, etc.) must be uploaded in the form in which they were created, published, or presented by the brand.

  If the campaign is shortlisted:

• Upon request from the organizer (22. 4. 2026), a presentation in Google Slides format, in English, may be submitted additionally if the entrant wishes to publicly present the campaign to the jury (either in person or online, 23. 4. 2026).

Any campaign that has exclusively non-commercial goals, or has been produced for promoting NGOs and their causes.
Eligibility: Work for commercial clients that has an overlap with social activism falls under the category of Social Impact.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• All campaign assets (visual and/or video, etc.) must be uploaded in the form in which they were created, published, or presented by the brand through the official campaign channels.

  And optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Any work that creatively activates a community on social media, whether through one-off interactions with the brand (including contests, user-generated content, etc.) or through long-term efforts to build an active community that regularly interacts with content published by the brand on social media.
Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Use of influencers that goes beyond their contribution in terms of audience reach. Entered work must be based on an innovative approach to working with influencers.
Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Video containing the film in the exact form in which it was produced and published by the brand.

• If the original film is longer than 3 minutes and no presentation film is supplied, it is necessary to supply a 3 minute cut of the film.

  Optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Work that responds to current events, trends, or audience behavior in real time. The award recognizes the brand’s ability to react quickly and relevantly, and to successfully engage in an ongoing conversation through timely or reactive content. This does not include responses to pre-planned events, such as sports matches.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Image of any static work exactly as it has been produced, published, or displayed by the brand.

  And/or:

• Video containing any film exactly as it has been produced and published by the brand.

• If the original film is longer than 3 minutes and no presentation film is supplied, it is necessary to supply a 3 minute cut of the film.

  Optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Work designed to lead a clearly defined target group to a clearly defined action. The result must be a direct consequence of the communication effort. This category also includes retail and e-commerce.
Eligibility: Work submitted in Digital & Interactive is not eligible for the Direct category.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Image of any static work exactly as it has been produced, published, or displayed by the brand.

  And/or:

• Video containing the film in the exact form in which it was produced and published by the brand.

  And/or:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

  And optional:

• Any additional physical material that could help the jury in assessing the quality of the submitted work.

Digital formats (such as websites, applications, kiosks, etc.) that are designed to engage users in interaction and thereby change their attitude or behavior.
*Eligibility: Work submitted in Direct is not eligible for the Digital & Interactive category.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Link to an interactive execution exactly as it was created and published, indicated in the text section of the application form. If any modifications had to be made for technical reasons, they must be described to the jury before the interactive part itself starts. Please include at least a screenshot as an image attachment to your application.

  And optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Activities that engage the general public, opinion leaders, or journalists and generate media value through unpaid content.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• All campaign assets (visual, video, etc.) must be uploaded in the form in which they were created, published, or presented by the brand.

  And optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

A commercial campaign that successfully promotes social issues and achieves demonstrable change in our society. These are primarily campaigns that extend into social activism, not work for non-governmental non-profit organizations.
Eligibility: Work created for non-profit organizations with exclusively non-commercial objectives falls under the Advertising For Good category.

Attachments:

• We recommend uploading the most representative image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• All campaign assets (visual, video, etc.) must be uploaded in the form in which they were created, published, or presented by the brand.

  And strongly recommended:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Using specific complex data or technology in a never-before-seen way, in order to identify, execute or deliver the story of the brand.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• A preview of any static or dynamic work in the form in which it was created, published, or exhibited by the brand through the official campaign channels.

  And optional

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Work that uses media creatively. This includes, for example, using traditional media in non-standard ways, creating entirely new media, or becoming media itself. The category also includes work that uses media personalisation to effectively reach relevant target groups.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• A preview of any static or dynamic work in the form in which it was created, published, or exhibited by the brand through the official campaign channels.

  And optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Content (co-)created by brands with the primary aim of entertaining, in which a product or brand is clearly present. This category may include, among others, music, podcasts, videos, as well as product placement.

Eligibility: Gaming and e-sports activations are to be submitted in Gaming.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Video containing any film exactly as it has been produced and published.

  And/or:

• Sound-based work containing the work exactly as it was created and aired.

  And optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

• Any physical asset might help the jury to decide the quality of work.

Brand activations that take place directly within video games or in direct relation to video games, e-sports, and video game culture.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Link to an interactive execution exactly as it was created and published, indicated in the text section of the application form. If any modifications had to be made for technical reasons, they must be described to the jury before the interactive part itself starts. Please include at least a screenshot as an image attachment to your application.

  And:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Creative spatial installations situated in the physical environment (ambient media, pop-ups, etc.), as well as work whose value lies in the innovative integration of the physical and digital worlds (mixed physical-digital installations and virtual reality).

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Image of any static work exactly as it has been produced, published, or displayed by the brand.

  And/or:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

• Provide a link to the interactive execution in the form in which it was created and published in the text section of the entry. If any adjustments were necessary for technical reasons, they must be described to the jury before launching the interactive part itself.

Creatively conceived events and live activations that deliver a strong, authentic experience while contributing to brand building.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Long-term work for a brand within a clearly defined platform that enables different brand activities to operate consistently across campaigns. Work published before January 1, 2025 may also be entered, provided that its publication continued after this date and that it was not submitted to a previous years of the competition.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

• A preview of any static or dynamic work exactly as it has been produced, published, or displayed by the brand.

Work that has created or innovated a product or service, redefined the brand’s position in the market, or solved a clearly defined business problem through creativity.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

• A preview of any static or dynamic work exactly as it has been produced, published, or displayed by the brand.

Creative use of partnerships to reach new audiences (brand collaborations, media partnerships, etc.).

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• A preview of any static or dynamic work exactly as it has been produced, published, or displayed by the brand.

  And/or:

• A case film no longer than 3 minutes that explains, in context, what was done and what was achieved, and shows all relevant campaign outputs.

Award for the best direction in a film advertisement. The category recognizes the ability of direction to give a creative idea a clear form and a distinctive character through film execution.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Video containing the work in the exact form in which it was produced and published by the brand through the official campaign channels.

• If the original film is longer than 3 minutes, it is necessary to supply a 3 minute cut of the film.

Award for the best cinematography in an advertising film.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Video containing the work in the exact form in which it was produced and published by the brand through the official campaign channels.

• If the original film is longer than 3 minutes, it is necessary to supply a 3 minute cut of the film.

This award recognizes excellence in casting and the creative use of talent in advertising film. This may include the casting of main protagonists or the overall casting approach of the work. The entry should specify whether a specific character is being submitted, or the work and its casting as a whole.

Attachments:

• We recommend uploading the most representative image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Video containing the work in the exact form in which it was produced and published by the brand through the official campaign channels.

• If the original film is longer than 3 minutes, it is necessary to supply a 3 minute cut of the film.

The category recognizes the best production design and visual execution of an advertising film. It considers work with environments, props, costumes, set design, and locations, as well as overall visual consistency and craft quality that support the story and message of the film.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Video containing the work in the exact form in which it was produced and published by the brand through the official campaign channels.

• If the original film is longer than 3 minutes, it is necessary to supply a 3 minute cut of the film.

Award for the best special effects or CGI in an advertising film.

Attachments:

• We recommend uploading the most representative image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Video containing the work in the exact form in which it was produced and published by the brand through the official campaign channels.

• If the original film is longer than 3 minutes, it is necessary to supply a 3 minute cut of the film.

  And optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Award for the best animated advertising film or motion design.

Attachments:

• We recommend uploading the most representative image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Video containing the work in the exact form in which it was produced and published by the brand through the official campaign channels.

• If the original film is longer than 3 minutes, a cut of the film with a maximum duration of 3 minutes must be provided.

  And optional:

• Case film no longer than 3 minutes which explains in context what has been done and what has been achieved, and shows all relevant campaign outputs.

Award for the best photography used in static formats.

Attachments:

• We recommend uploading the most representative image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Image of any static work in the form in which it was created, published, or displayed.

  And optional:

• Any physical asset that might help the jury decide on the quality of the work.

This category focuses on the use of post-production techniques in static formats. It covers work that enhances the visual quality of a piece through techniques such as retouching, color correction, visual effects, or AI. Emphasis is placed on high-quality craftsmanship that delivers an original visual effect.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Image of any static work exactly as it has been produced, published, or displayed by the brand.

  And optional:

• Any physical asset that might help the jury to decide the quality of work.

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

This category recognizes excellence in sound design in advertising and focuses on the use of sound as a craft element. Entries are evaluated based on production quality and technical precision. The category includes works featuring original music composed specifically for a particular project, precisely crafted foley and sound effects, sonic branding, audio identity, and other original sound solutions. The award primarily honors the work of sound designers, composers, and audio engineers.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Video containing the work in the exact form in which it was produced and published by the brand through the official campaign channels.

  And/or:

• Sound-based work containing the work exactly as it was created and aired.

  And optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

This category recognizes excellence in the skilled use of artificial intelligence in the creation of video content and static visuals. It evaluates work where AI genuinely enhances storytelling or craftsmanship. The category includes projects whose execution would not have been possible using traditional methods or within typical production budgets.
Entries are judged on the integration of human creativity and AI to produce work that pushes the boundaries of visual and production innovation, while also celebrating the technical precision achieved through the use of AI tools.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Video od Image in the exact form in which it was produced and published by the brand through the official campaign channels.

And optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Creativity and design of branding systems and individual elements of brand identity. This category includes identities for new brands, rebranding, brand refreshes, logo design, naming, sound branding, or innovative approaches to branding for corporations, medium or small companies, organisations, events, or individuals. Works published before January 1, 2025 may also be eligible for entry, provided their publication continued after this date and they were not submitted to a previous edition of the competition.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• A presentation film no longer than 3 minutes, which explains in context what was done and what was achieved, and shows all relevant applications of the brand identity.

  And/or:

• Image of any static work exactly as it has been produced, published, or displayed.

  And optional:

• Any physical asset that might help the jury to decide the quality of work.

Any form of commercial design resulting in a physical material, with special emphasis on innovative design and the creative use of printing techniques. This category includes corporate printed materials, publications, editorial and book design, calendars, posters, invitations, direct mailings, etc.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Image of any static work exactly as it has been produced, published, or displayed.

And optional:

• Any physical asset that might help the jury to decide the quality of work.

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

Design of digital tools and online services that deliver an excellent user experience through strong design and high technical quality. This category includes websites, apps, game design, virtual space design, or immersive technologies.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.
• All campaign assets (static work, video, etc.) must be uploaded in the form in which they were created, published, or displayed by the brand.

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

  And:

• A link to the interactive execution in the form in which it was created and published must be provided in the text section of the entry. If any adjustments were necessary for technical reasons, they must be described to the jury before launching the interactive part itself.

Awards for innovative ideas and design across all types of packaging, from luxury to consumer goods, and from limited editions to mass production. All submitted work must be commercially sold with a barcode or other sales identifier, or the entrant must be able to provide proof of its public release.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Image of any static work exactly as it has been produced, published, or displayed by the brand.

  And optional:

• Case film no longer than 3 minutes which explains in context what has been done & achieved, and shows all examples of relevant creative work.

  And recommended:

• Any physical asset that might help the jury to decide the quality of work.

Award for the best illustration used in static formats.

Attachments:

• We recommend uploading the most characteristic image of the work (thumbnail) as the first attachment, as it will be used as the preview image in the public gallery.

• Image of any static work exactly as it has been produced, published, or displayed.

  And optional:

• Any physical asset that might help the jury decide on the quality of the work.