The juror's guide
What will you be judging?
The purpose of the ADC Czech Creative Awards is to reward the best work of the year in Czech advertising.
General rules on how to judge
Each juror must vote independently, responsibly, and conscientiously. Your vote constitutes your personal evaluation of the work and all jurors are fully responsible for their evaluation.
The invitation to the jury reflects respect the Art Directors Club holds for each individual juror as a professional. We sincerely believe all jurors will judge fairly and according to the rules of the competition. Any attempts by the jurors to manipulate the voting process may result in their expulsion from the jury.
Every judge awards each entry, in the assigned category, by a score within the specified range. To ensure the best quality of judging, please do not leave any entry without a score. All entries are to be judged both by the originality of the creative idea and the quality of execution. The only exception is the Craft categories where only the quality of execution is taken into consideration.
The President of the jury has the right to decide any ambiguity in the voting process. The President shall have the weight of two votes, if necessary, in the voting.
All votes throughout the judging process are archived for future reference. The votes are not anonymous and may be made public or inspected in order to preserve the proper conduct of the judging procedure.
Involvement in entries
If the juror or their agency/network has been involved with the entry in any way, they must indicate this in the process of judging by marking each such entry as INVOLVED (by clicking the relevant button), and abstain from any part of the judging process concerning those entries.
Jurors are considered involved if they have been employed (in any way, any type of contract and duration) by the submitting agency and/or production company since the beginning of 2021.
In any discussions during the judging process - both official and unofficial - the involved juror must refrain from proactive advocacy for any entry they have been involved with. Only the jury president may invite the involved juror into a discussion to clarify and help resolve any factual disputes about the entry.
Involved jurors may be asked by the jury president to leave the judging room for the time needed to discuss and judge the work they have been involved with. If a juror is involved with any entry, tactical votes against rival entries will be subjected to review.
The judging process
The judging procedure consists of three steps: longlist judged over the internet, shortlist and awards are both decided during the jury session. Prior to the jury session, all judges must familiarize themselves with the entries during longlisting, as this speeds up the jury session significantly. More specifications are in the Judging Procedure part of this Guide.
The most outstanding of entries across all categories may be awarded a ‘Grand Prix’. This award is achieved by receiving more than 50% of all judges’ votes. The jury can award only one Grand Prix during their judging session, but may as well decide not to issue the award if none of the entries is worthy of the title. Grand Prix Craft is awarded to the best-crafted of entries across all categories in PART E: Craft. The same rules as for the Grand Prix apply to this award. The jury may also award a client who has made it possible to create exceptional work with a ‘Client of the Year’ award. The same voting rules apply to this award.
Any juror may suggest a revocation of any result for any specific entry, at the stage of Shortlist or Awards of the judging process. Typically, it will be used to re-evaluate the overall number of granted awards, the number of granted awards in each category, or the proportion of granted awards across categories. In order to start the revocation, at least 75% of all jurors have to support the motion.
Logging in to the judging application
We have created a user profile for you, so you can vote in our app www.adcawards.cz. You can access your account directly, without a password, via the link we delivered to you by email. For the voting process, choose VOTING in the menu bar. You can switch the language in the right corner.
Select the voting round
Select the round in which you are voting (Longlist or Shortlist). Progress bar on the main page of the voting round shows you an overview of YOUR voting process.
Selecting the category
Select the category you want to view on the left side menu. You can browse through the categories in any order you wish.
All entries within the category are shown in the list (in alphabetical order). By clicking on the entry name or the icon of VOTING, you can find all the details including related images and voting buttons. IMPORTANT: You need to confirm all your votes with the “CONFIRM” button.
The involved jurors must indicate any such entry as “INVOLVED” by clicking the relevant button. There is a text box for your notes, which you can access anytime in the entry detail or in the main preview of the list. Full-resolution images can be reached by downloading the attachments (click the download icon).
The judging procedure consists of 3 rounds.
The Longlist is the first stage, which is judged in advance online through the www.adcawards.cz website.
Vote “YES” for all the entries you want to let go further in this competition. In case you want to remove the entry at this stage, you can vote “NO”. Finally, confirm your decision by the “CONFIRM” button. If you change your mind later (until the round is closed), you can vote again and then confirm the change.
Entries scoring less than 50% of all votes are rejected from further competition.
If you are involved in the entry, please use the “INVOLVED” button.
The shortlist is the second round of judging, which is done in person during the jury session in Prague. The goal is to choose the work that has a chance of being awarded for its quality. The juror marks each long-listed entry on a scale from 1 to 10 (1 being the worst and 10 being the best) by clicking on the “NUMBERS” button and confirming the decision with the “CONFIRM” button. If the Juror is involved in the entry, he will use the “INVOLVED” button.
To be shortlisted, the average of all eligible votes must be higher than 5.
Awards are the third and final round of the judging process, done in person. Time for discussion of each relevant entry will be provided.
The jury votes by a show of hands on shortlisted entries within a category for bronze, silver, or gold awards. Any award is achieved by receiving more than 50% of all eligible votes for that specific award level.
The jury can grant more than one of every award, but at the same time does not have to grant any award at all.
If a Juror is involved in the entry, they must abstain from any part of the judging process concerning this entry.
The final scores are put into the competition system by an ADC representative.
Many thanks for your participation
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