The Russian invasion on Ukraine reminded contemporary witnesses of the occupation of our country in 1968. Today we’re not the victims, we’re stronger and able to help. We initiated the cooperation of Česká spořitelna (with a long-term creative concept #stronger) with Post Bellum (the Memory of Nations project collecting testimonies). The campaign was created in 6 days as a reaction to the immediate need to help.

Entrant: VMLY&R s.r.o., OAK Prague
Agency: VMLY&R s.r.o., OAK Prague
Advertiser: Česká spořitelna, Post Bellum
Brand: Česká spořitelna, Paměť národa
Production: Vernes, Bubenská Production
Executive Cretive Director & Copywriter Tomáš Novotný
Creative Lead Tereza Svěráková
Executive Manager Tomáš Dvořák
Group Account Director Jakub Hereš
Junior Account Manager Marek Vyjdák
TV Producer Jana Brožková
Film Director Radim Špaček
Director of Photography Tomáš Kotas
Music Composer Igor Paleta
Music Composer Matěj Kroupa
Art Director Eugen Finkei