Copywriting: Storytelling
Silver
There was enough of lockdowns
Long lockdowns during the covid-19 pandemic were difficult to deal with. In this campaign, the city of Prague took a light-hearted approach to a serious health topic, by showing that even regular events can go very wrong when happening online during lockdown. Starting with little things, the situation snowballs and gets more and more serious ending in a bitter, yet humorous finale. With an explanation that situations like these could be prevented if enough people are vaccinated.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague |
| Advertiser: | Magistrát hlavního města Prahy |
| Brand: | Magistrát hlavního města Prahy |
| Production: | Fame Factory |
| Chief Creative Officer | Dora Pružincová |
| Creative Director | Gert Laubscher |
| Senior copywriter | Ondřej Zvolský |
| Copywriter | Simona Luteránová |
| Sound engineer | Ondřej Dvořák |
| Account Director | Nikola Bochová |
| Account Manager | Ivana Volavá |