Social: User participation
The comic world of ŠKODA Founders
FOUNDERS was not an advertising campaign. FOUNDERS was a comic book world tailor-made for ŠKODA fans. You could read the stories of the main heroes of FOUNDERS, the genius inventors Václav Laurin and Václav Klement, at authorised dealerships or at Comic-Con in 2021 or play them in a revolutionary interactive video game in the Messenger Bot environment on the ŠKODA AUTO Czech Republic Facebook page. We created a platform in which nearly 20,000 players spent an hour of pure time.
| Entrant: | Socialsharks |
|---|---|
| Agency: | Socialsharks |
| Advertiser: | ŠKODA AUTO |
| Brand: | ŠKODA AUTO |
| Production: | Socialsharks |
| Creative Director | Daniel Krásný |
| Graphic Designer | Jakub Šnapka |
| Motion Designer | Jiří Šraier |
| Social Media Manager & Teamleader | David Frejka |
| Social Media Manager | Kristýna Jehličková |
| Social Media Specialist | Patrik Říha |
| Digital Marketing Manager | Filip Keresteš |
| Digital Marketing Specialist | Kelly Morel |