Birell introduced a new range of its juicy radlers in the summer. Where else to show their juiciness than on the platform where young people are looking for it - on OnlyFans. The well-known moderator Tomáš Zástěra communicated this news on his own OnlyFans created for this campaign. With this, we created a massive buzz among people, and all proceeds went to a good cause - supporting the Loono organization.

Entrant: TRIAD Advertising s.r.o.
Agency: TRIAD Advertising s.r.o.
Advertiser: Plzeňský Prazdroj, a.s.
Brand: Birell
Production: Silencio
Creative Director Martin Keder
Creative Director Matúš Hliboký
Copywriter Michal Pivarči
Art Director Vendula Žižková
Strategic planner Matúš Ficko
Social Media Manager Kateřina Hejčlová
Director Adam Pavelka
Account Director Vierka Šteffeková
Account Manager Daniel Weiss
klient Lada Kohoutková, Veronika Hromadová