One of the partners of KVIFF is our client, ORLEN Benzina. As part of the communication and activation campaign, we were asked to find a connection between cars and films. Cars play a vital role in many Czech films. That is why we came up with the concept of "Stars of Czech films and series". We created a series of illustrated visuals referring to classic Czech comedies – Vrchní, prchni or the series Visitors. We installed large-format posters linked with a quiz in the festival partner zone.

Entrant: VMLY&R
Agency: VMLY&R
Advertiser: ORLEN Unipetrol
Brand: ORLEN Benzina
Production: VMLY&R
Creative Director Julia Dovlatová
Copywriter Ondřej Doskočil
Art Director Štefan Bunganic
Illustrator Štefan Bunganic
Illustrator Carlos Pabudijan
Illustrator Alena Srostlíková
Illustrator Anna Balounová
Illustrator Klára Bartošová
Web Designer Jiří Spurný
Manager Tomáš Coufal
Chief Creative Officer Miloš Kočí