Media: Creating media
George QR Easter Egg
How to easily flip passive watching of a spot into a surprising and entertaining interaction with the brand? Bank app George enables contactless cash withdrawal at the ATM with the help of a QR code; and when the QR code was to appear in the spot, we saw the opportunity. The whole campaign was a celebration of playfulness, so those who were playful enough could uncover its hidden function. Scanning the QR code took them to a secret page with a cool merch prize that was up for grabs.
| Entrant: | VMLY&R |
|---|---|
| Agency: | VMLY&R |
| Advertiser: | Česká spořitelna |
| Brand: | Česká spořitelna |
| Production: | Creative Embassy |
| Executive Creative Director | Tomáš Novotný |
| Creative Lead | Tereza Svěráková |
| Copywriter | Tomáš Křešnička |
| Art Director | Dmitri Ufimcef |
| Photographer | David Turecký |
| Film Director | Luboš Vacke |
| Director of Photography | Radim Střelka |
| Editor | Marek Kralovsky |
| Music Composer | Portugal. The Man - Feel it Still |
| Producer | Vašek Sládek |
| Producer | Matuš Heger |
| Account Manager | Veronika Stárová |
| Account Manager | Leonora Nushi |
| Account Executive | Veronika Kozáková |
| Account Directors | Milan Hrubý, Jakub Hereš, Tomáš Dvořák |