Preparing a campaign for an energy supplier was not easy at all. Because how many people really know how electricity works? That's why we told the whole story through the eyes of the boy Přemek. He is learning about electricity for the first time. And during a physical experiment with an ebonite rod and a fox tail, he lets his imagination run wild. Therefore he imagines his sidekick, the electric fox Eli. And then together they experience a great electric adventure across the city.

Entrant: WMC Grey
Agency: WMC Grey
Advertiser: PRE, a. s.
Brand: PRE
Production: Boogie
Art Director Radek Pleha
Copywriter Klára Javůrková
Creative Director David Suda
Account Director Karolína Černá