Ria is changing the established order. The brand was one of the first to show menstruation as it is. The senseless taboo associated with menstruation is broken by the first Czech brand of hygiene products in the podcast On Ria. Moderator Ivana Veselková, together with gynecologists and psychologists openly talks about everything from the effect of hormones on the psyche to sex during menstruation. Ria thus helps people better understand their body and not be ashamed of what is natural.

Entrant: Symbio Digital
Agency: Symbio Digital
Advertiser: HARTMANN-RICO
Brand: Ria
Creative Director Roman Číhalík
Copywriter Barbora Truksová
Media strateg Petr Šupolík
Designer Jakub Ryvola
Account manager Barbora Hudecová, Charlotte Navarová
Social media Klára Dudáková