The radio spots promoting the Mortgage for the Future by Česká spořitelna are – apart from the final voiceover – composed by carefully selected foley effects without using any background music or dialogues. In a short recording, we created an illusion of an unappreciated diva singing in the bathroom, or a pretty wild party as well as a quietly suffering neighbour behind the wall. During the recording session, the members of our creative department gave their voices to those party animals.

Entrant: VMLY&R s.r.o., STUDIO BEEP a.s.
Agency: VMLY&R
Advertiser: Česká spořitelna
Brand: Česká spořitelna
Production: Studio BEEP
Executive Creative Director & Copywriter Tomáš Novotný
Copywriter Ondřej Kašák
Senior Account Manager Petra Dudková
Junior Account Manager Thi Ngoc Anh Nguyenová
Production Manager Daniel Steklík