For T-Mobile campaign called "Always Online", we designed a unique TV spot, which presented several micro-stories based on the never-ending human need to use data in an endless loop. The resulting TV spot is a combination of footage from 2 cameras with a total resolution of 12K and a total of 80 layers, which had to be first perfectly "orchestrated" and then precisely put together in post-production for a perfect final effect.

Entrant: Publicis Groupe
Agency: Saatchi & Saatchi
Advertiser: T-Mobile
Brand: T-Mobile
Production: Ad Kolektiv
Creative Director Ondřej Hübl
Copywriter Tomáš Vápeník
Art Director Viktor Říha
Art Director Marek Hes
Director Markus Krug
Director of Photography Radim Střelka
Manager Zuzana Kukačková
Producer David Promberger
Producer Denisa Dastychová