How did we manage to change the negative defeated mood of young people in 4 different countries and inspire them to take actions that made a difference for themselves, for others, and for joy? In collaboration with the People in Need organization, we prepared a challenge that reached out to 98.9 million people and showed that every small act can have a big impact.

Entrant: CZECH PROMOTION POP! s.r.o.
Agency: Czech Promotion
Advertiser: Člověk v tísni
Brand: 1planet4all
Account manager Kristína Borzová
Social manager Dominika Menclová
Social specialist Dominika Czyzová
Copywriter Radek Friedrich
Graphic designer Adéla Bašníková
Performance specialist Petr Cihlář
PR manager Gabriela Michálková