Campaign: For Good
For yourself. For joy. For others.
How did we manage to change the negative defeated mood of young people in 4 different countries and inspire them to take actions that made a difference for themselves, for others, and for joy? In collaboration with the People in Need organization, we prepared a challenge that reached out to 98.9 million people and showed that every small act can have a big impact.
| Entrant: | CZECH PROMOTION POP! s.r.o. |
|---|---|
| Agency: | Czech Promotion |
| Advertiser: | Člověk v tísni |
| Brand: | 1planet4all |
| Account manager | Kristína Borzová |
| Social manager | Dominika Menclová |
| Social specialist | Dominika Czyzová |
| Copywriter | Radek Friedrich |
| Graphic designer | Adéla Bašníková |
| Performance specialist | Petr Cihlář |
| PR manager | Gabriela Michálková |