Mixed Reality
Bronze
Fight that even the famous NHL has never seen before! SHARYAQ vs. PREDIAQ
We were the first in Czechia and Europe to advertise through augmented reality during the live broadcast of a hockey match. In NHL games that took place in Prague! We used the space at the end of breaks, through live interaction with hosts, to offer viewers a breathtaking presentation of specially created ŠKODA cars. SHARYAQ and PREDIAQ faced off against iconic rival characters - a shark and a saber-toothed tiger.
| Entrant: | IMA PRODUCTION |
|---|---|
| Agency: | IMA PRODUCTION |
| Advertiser: | Škoda Auto ČR |
| Brand: | Škoda Auto |
| Production: | Go4Gold |
| Project lead | Jan Vopršal |
| Creative concept | Zdeněk Novotný |
| Motion design | Petr Kubíček |