A name to be proud of

Not only Pilsner Urquell, but also Czech sportspeople make a good name for our country all over the world. The campaign at the occasion of the Olympic Games of 2022 casted for the main role a Finnish commentator who does not underestimate his preparation for the match of the Czech team. This enabled us to avoid traditional clichés linked to beer and hockey. Instead of cheering pubs or pints sliding on the ice, we shot an epic story evoking a great sense of pride that truly belongs to the brand.