At the beginning of the war in Ukraine, we witnessed a huge amount of financial and humanitarian aid from Czech citizens, but then public interest began to wane. However, the conflict in Ukraine is still continuing. Therefore, we decided to create the interactive CLVs for the Embassy of Ukraine, through which Czechs could donate and let a sunflower bloom, which would also carry a message. The contributors could also send a personalised message to Ukrainians.

Entrant: Dentsu Czech Republic s.r.o.
Agency: Dentsu Creative
Advertiser: Ukrajinská ambasáda
Brand: Ukrajinská ambasáda
Production: Dentsu Creative
Creative Director Troy Palmer
Art Director Fabio Roncal Sanchez
Web Designer Alexander Poluboyartsev
Web Designer Hynek Zatloukal
Manager Tomáš Szczotka
Art Director Leandro Filipe Pires da Conceição
Copywriter Marek Černý