Data & Technology
Flowers of Hope
At the beginning of the war in Ukraine, we witnessed a huge amount of financial and humanitarian aid from Czech citizens, but then public interest began to wane. However, the conflict in Ukraine is still continuing. Therefore, we decided to create the interactive CLVs for the Embassy of Ukraine, through which Czechs could donate and let a sunflower bloom, which would also carry a message. The contributors could also send a personalised message to Ukrainians.
| Entrant: | Dentsu Czech Republic s.r.o. |
|---|---|
| Agency: | Dentsu Creative |
| Advertiser: | Ukrajinská ambasáda |
| Brand: | Ukrajinská ambasáda |
| Production: | Dentsu Creative |
| Creative Director | Troy Palmer |
| Art Director | Fabio Roncal Sanchez |
| Web Designer | Alexander Poluboyartsev |
| Web Designer | Hynek Zatloukal |
| Manager | Tomáš Szczotka |
| Art Director | Leandro Filipe Pires da Conceição |
| Copywriter | Marek Černý |