PR & Earned media
Save a Christmas Tree
One in ten Christmas trees does not make it to sales. Why? Just because it’s slightly imperfect, therefore fails to comply with the aesthetic standards. This waste is not convenient neither for nature (trees could be used to help forests affected by the bark beetle) nor for the tree growers (10% of the costs are lost). “Save a Christmas Tree” is here to change it. In cooperation with local growers, it offers these trees to public, stirring up a discussion about this hidden Christmas waste.
| Entrant: | Jana Brišová |
|---|---|
| Agency: | Jana Brišová |
| Advertiser: | Zachraň stromek |
| Brand: | Zachraň stromek |
| Production: | Jana Brišová, Tomáš Vrana, David Boleslav |
| Director | Jana Brišová |
| Copywriter | Jana Brišová |
| Photographer | Tomáš Vrana |
| Art Director | David Boleslav |
| Designer | David Boleslav |
| Designer | Zuzana Soukupová |
| Web Designer | Jan Matyáš |