One in ten Christmas trees does not make it to sales. Why? Just because it’s slightly imperfect, therefore fails to comply with the aesthetic standards. This waste is not convenient neither for nature (trees could be used to help forests affected by the bark beetle) nor for the tree growers (10% of the costs are lost). “Save a Christmas Tree” is here to change it. In cooperation with local growers, it offers these trees to public, stirring up a discussion about this hidden Christmas waste.

Entrant: Jana Brišová
Agency: Jana Brišová
Advertiser: Zachraň stromek
Brand: Zachraň stromek
Production: Jana Brišová, Tomáš Vrana, David Boleslav
Director Jana Brišová
Copywriter Jana Brišová
Photographer Tomáš Vrana
Art Director David Boleslav
Designer David Boleslav
Designer Zuzana Soukupová
Web Designer Jan Matyáš