Alpa is a popular traditional brand, so there was no need to introduce it. What many people don't know is that it can relieve pain really quickly. And how do you go from pain to relief the fastest? Within one aaaaaaah. And that's why we composed an entire relief symphony using only the aaaaaaaahs and various emotions and voices that will guide us from a painful prick to a pleasant relief.

Entrant: WMC Grey
Agency: WMC Grey
Advertiser: ALPA, a.s.
Brand: Alpa
Production: DOIT. Films, sound NAPA Records
Copywriter Klára Javůrková
Art Director Radek Pleha
Creative Director David Suda
Manager Jan Studnička
Director Kilián Vrátník