Craft on budget
Kiwi.com hacks YouTube
Although a major player in the travel industry, selling over 60,000 seats daily, we had never brought to life what made us different from other travel brands. With a new direct to consumer strategy, we wanted to explain our differentiator (our 'travel hacks') and had a lot to say. So we did what we do best - we hacked popular YouTube genres & styles using parodies of them to make informative content fun and engaging in a series of 14 different low budget but high production value videos.
| Entrant: | Kiwi.com s. r. o. |
|---|---|
| Agency: | Kiwi.com: inhouse Content & Creative team |
| Advertiser: | Kiwi.com s. r. o. |
| Brand: | Kiwi.com s. r. o. |
| Production: | Baldwin Prague |
| Head of Content & Creative | Christophe Wechsler |
| Senior Copywriter | Jiří Kirchner |
| Senior Copywriter | David Stephen Szmidt |
| Senior Art Director | Alena Daniela Srostlíková |
| Senior Art Director | Jan Moucha |
| Senior Graphic Designer | Vladimíra Pípová |
| Senior Brand Designer | Martin Gluvňa |
| Senior Digital Content Manager | Márcia Neves |
| Senior Project Manager | Lucie Vestfálová |
| Producer/Director | Jesse Baldwin |
| Producer | Kristýna Hněvsová |
| Assistant Director | Zuzana Walter |
| Art Department | Anna Forstová |
| Studio & DoP | Merge Studio |
| Video & Sound Post Production | Baldwin Prague & SYPE STUDIOS |