Film: Medium format (16-60")
Bronze
We Care With Love
Rossmann is all about care. And moms are the ultimate care givers and also Rossmann’s main target group. But we didn’t want to address them with the typical clichés ad about how good care feels, instead – as a follow up of our 2020 campaign – we created an ad about how complicated care can be, when your teenage daughter suddenly finds your care annoying.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague |
| Advertiser: | ROSSMANN |
| Brand: | ROSSMANN |
| Production: | Creative Embassy, Fame Factory |
| Chief Creative Officer | Dora Pružincová |
| Creative Director | Amila Hrustić Batovanja |
| Senior Copywriter | Ondřej Zvolský |
| Art Director | Francisca Plaza |
| Agency Producer | Ondřej Martinec |
| Sound Design | Ondřej Dvořák |
| Producer | Vašek Sládek |
| Account Director | Rostislav Novák |
| Account Manager | Martin Tesař |
| Director | Mugshots |
| Postproduction | Evzen Zalevsky |
| Postproduction | UPP |