Static: Outdoor
Shortlist
Sexting
Our goal was to alert parents to their children's upcoming sex life. It starts out quite subtly. One of the forms is sexting. It has also become the central theme of our campaign, in which we point out that even a seemingly innocent message can have sexual overtones. Responsible parents should therefore think about the prevention of STDs, especially the HPV vaccination, which is paid by medical insurance company at age 13.
| Entrant: | WMC Grey |
|---|---|
| Agency: | WMC Grey |
| Advertiser: | Merck Sharp & Dohme s.r.o. |
| Brand: | Gardasil 9 |
| Creative Director | David Suda |
| Copywriter | Pawel Wilhelm Přibyl |
| Graphic Designer | Václav Pruner |
| Manager | Andrea Dostálová |
| Manager | Kateřina Andrlová |