Our goal was to alert parents to their children's upcoming sex life. It starts out quite subtly. One of the forms is sexting. It has also become the central theme of our campaign, in which we point out that even a seemingly innocent message can have sexual overtones. Responsible parents should therefore think about the prevention of STDs, especially the HPV vaccination, which is paid by medical insurance company at age 13.

Entrant: WMC Grey
Agency: WMC Grey
Advertiser: Merck Sharp & Dohme s.r.o.
Brand: Gardasil 9
Creative Director David Suda
Copywriter Pawel Wilhelm Přibyl
Graphic Designer Václav Pruner
Manager Andrea Dostálová
Manager Kateřina Andrlová