Reaction of Bageterie Boulevard to the McDonalds spot - Martin Morejt

We created a reaction campaign for Přemek Forejt with McDonald's for the client Bageterie Boulevard. We used the controversial Forejt campaign and portrayed the alter ego Martin Morejt, played by the Czech entertainer Martin Mikyska. As part of the reaction campaign, a video was created for the MÚPI channel and was also used on his IG and TikTok. We strengthened the online part with an event at Bageteria, where Mikýř himself certified potatoes to his fans in the guise of Martin Morejt.

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