Design: Packaging
Bronze
FLOU
FLOU, a CBD/HHC based oil, helps induce "flow", a state of relaxed focus ideal for creativity. In order to show the flow on the packaging, realistic flowing drops of oil dominate the minimalist design, dark identity and the logo. The drops break up and distort the typography realistically. And how were they created? We placed a Petri dish with water over the printed word "FLOU" in the selected typography and put oil into it. Therefore, you can see the drops you find inside from the outside too.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague |
| Advertiser: | DDB Prague x Dr. Weed |
| Brand: | FLOU |
| Production: | Fame Factory |
| CEO, Project Owner | Jan Faflík |
| Chief Creative Officer | Dora Pružincová |
| Creative Director | Amila Hrustić Batovanja |
| Head of Art | Emil Nitkulinec |
| Junior Art Director | Iman Delic |
| Copywriter | Jana Brišová |
| Business Director | Rostislav Novák |
| Project Manager | Martin Tesař |
| Agency Producer | David Havel |
| Studio Director/Print Production | Tomáš Mondschein |
| 3D | Adam Bartas |
| Head of Strategy and Brand Experience | Dmitry Zenin |
| Social Media Manager | Natália Mesárošová |