We initiated the cooperation of two brands: the country’s biggest bank with their communication concept #stronger and NGO Post Bellum running the Memory of Nations project that collects survivors’ testimonies of significant events. The first offered their media space and creative concept and the second provided campaign heroes with their strong stories. The campaign was created in 6 days as an immediate reaction to the Russian invasion on Ukraine. It was Post Bellum’s most successful collection.

Entrant: VMLY&R s.r.o., OAK Prague
Agency: VMLY&R s.r.o., OAK Prague
Advertiser: Česká spořitelna, Post Bellum
Brand: Česká spořitelna, Paměť národa
Production: Vernes, Bubenská Production
Executive Creative Director Tomáš Novotný
Creative Lead Tereza Svěráková
Executive Manager Tomáš Dvořák
Group Account Director Jakub Hereš
Account Executive Marek Vyjdák
TV Producer Jana Brožková
Film Director Radim Špaček
Director of Photography Tomáš Kotas
Music Composer Igor Paleta
Music Composer Matěj Kroupa
Art Director Eugen Finkei