Media: Partnerships
Gold
Grand Prix
Today we are #stronger. Today we help.
We initiated the cooperation of two brands: the country’s biggest bank with their communication concept #stronger and NGO Post Bellum running the Memory of Nations project that collects survivors’ testimonies of significant events. The first offered their media space and creative concept and the second provided campaign heroes with their strong stories. The campaign was created in 6 days as an immediate reaction to the Russian invasion on Ukraine. It was Post Bellum’s most successful collection.
| Entrant: | VMLY&R s.r.o., OAK Prague |
|---|---|
| Agency: | VMLY&R s.r.o., OAK Prague |
| Advertiser: | Česká spořitelna, Post Bellum |
| Brand: | Česká spořitelna, Paměť národa |
| Production: | Vernes, Bubenská Production |
| Executive Creative Director | Tomáš Novotný |
| Creative Lead | Tereza Svěráková |
| Executive Manager | Tomáš Dvořák |
| Group Account Director | Jakub Hereš |
| Account Executive | Marek Vyjdák |
| TV Producer | Jana Brožková |
| Film Director | Radim Špaček |
| Director of Photography | Tomáš Kotas |
| Music Composer | Igor Paleta |
| Music Composer | Matěj Kroupa |
| Art Director | Eugen Finkei |