Dynamic OOH for Sazkabet

The development of a sports match can change in a matter of seconds, therefore we had to be able of reacting to such quick changes in real time to convey the right message at the right time for our client Sazkabet. We were dynamically changing the message on CLVs during the 2022 FIFA World Cup. Thanks to this, Sazkabet was able to keep passengers updated and know the status of the current match or how the betting rates were rising or falling.