Surprisingly Baťa

The product campaign Spring/Summer 2022, which follows the Surprisingly Baťa global line, turns the brand's traditional communication upside down. The dreamlike and bizarre composition reveals the story of each pair of shoes and conveys their nature visually and emotionally to customers. Playful texts, bold colors and unusual props highlight even more classic models. The communication builds on a series of key visuals that were seen in the digital campaign and at the point of sale.