Be Safe Collection by Česká spořitelna

Scams on online second-hand platforms are on the rise. We wanted to help right where they happen. We activated the community on Vinted who naturally care about its safety. And were the first to ever collaborate with them. We created a clothes collection with designs communicating the risks with tips how to stay safe. The members offered the collection for sale and thus shared awareness of the issue. Influencers from the community then shared the topic on social where it got immense response.