Campaign: For Good
Silver
Today we are #stronger. Today we help.
The Russian invasion on Ukraine reminded contemporary witnesses of the occupation in 1968. Today we’re not in the role of victims, we’re stronger and able to help. We initiated the cooperation of Česká spořitelna (with a long-term creative concept #stronger) with Post Bellum (the Memory of Nations project collecting testimonies). The campaign was created in 6 days because of the immediate need to help UA. A record amount was raised and made it Post Bellum’s most successful collection.
| Entrant: | VMLY&R s.r.o., OAK Prague |
|---|---|
| Agency: | VMLY&R s.r.o., OAK Prague |
| Advertiser: | Česká spořitelna, Post Bellum |
| Brand: | Česká spořitelna, Paměť národa |
| Production: | Vernes, Bubenská Production |
| Executive Creative Director | Tomáš Novotný |
| Creative Lead | Tereza Svěráková |
| Executive Manager | Tomáš Dvořák |
| Group Account Director | Jakub Hereš |
| Junior Account Manager | Marek Vyjdák |
| TV Producer | Jana Brožková |
| Film Director | Radim Špaček |
| Director of Photography | Tomáš Kotas |
| Music Composer | Igor Paleta |
| Music Composer | Matěj Kroupa |
| Art Director | Eugen Finkei |