The 2022 reconstruction has returned the Elektrické podniky building to its original splendour. But then came the challenge of designing modern navigation and visual identity that would respect its genius loci. We were inspired by its architectural elements, most importantly, the tiles. Then came the idea of rounding them. The final result is appreciated by the public and professionals alike. It completes the experience of this unique building and shows that even interiors can be a work of art.

Entrant: Ogilvy, s.r.o.
Agency: Ogilvy, s.r.o.
Advertiser: WPP Czech Properties, s.r.o.
Brand: WPP Campus Prague
Art Director Sarah Grimová
Creative Director Richard Axell
Copywriter Jan Lenkvík
Manager Barbora Čovbanová, Diana Paprskářová