Rebranding of the global Flashscore brand

Our products are used by over 100 million users worldwide and rebranding their favourite app was a huge challenge – and opportunity, too. In our spot, we not only showed the new identity itself, a completely redesigned product UI, but also a new claim. The real-time live scores service is not just about numbers, but also about emotions. Emotions that you feel when 0 turns into 1. These are the numbers that make your heart beat faster. Game changing numbers.