Write for rights

During the Letter Writing Marathon, people send handwritten letters calling for the liberation of political prisoners from all over the world. This puts pressure on the authorities, leading to the prisoners' release. But in the digital age, how do you get people to write a letter by hand? In our spot we showed the effect receiving of a large stack of letters has on prisoners and captors, adding that over 50k unjustly imprisoned people have been freed thanks to such letters. And more may come.