Youklid

We designed a new name for chciuklizeno.cz that combines the words You and Klid (calm) and an iden- tity that reflects that name - a set of illustrations showing how people can relax while Youklid cleans up for them. In the headlines, we play with double entendres like Clean your head, Dust off old hobby, etc. The logo is hand lettering that evokes feeling of brisk movements of a sponge, mop, rag or lux. We also use dynamic strokes and smudges to reveal text messages and photos.