Craft on budget
FLOU
FLOU is an HHC based oil made by DDB Prague & Dr. Weed. Its launch and collectible communication emphasise a legislative paradox allowing HHC products to be sold but not consumed. So, they can be bought only as “collectibles”. The main feature of the identity are oil drops flowing over the typo and disrupting it. The real top shots made through a Petri dish with water and oil placed on prints are used across the whole branding (logo, packaging, or digital formats). The budget? Six kitchen oils.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague |
| Advertiser: | DDB Prague x Dr. Weed |
| Brand: | FLOU |
| Production: | Fame Factory |
| CEO, Project Owner | Jan Faflík |
| Chief Creative Officer | Dora Pružincová |
| Creative Director | Amila Hrustić Batovanja |
| Head of Art | Emil Nitkulinec |
| Art Director | Iman Delic |
| Copywriter | Jana Brišová, Simona Luteránová |
| Business Director | Rostislav Novák |
| Project Manager | Martin Tesař |
| Agency Producer | David Havel |
| Studio Director/Print Production | Tomáš Mondschein |
| 3D | Adam Bartas |
| Head of Strategy and Brand Experience | Dmitry Zenin |
| Social Media Manager | Natália Mesárošová |