Campaign: Integrated
Unlimited Edition
A jersey is not just a piece of fabric. It's a symbol connected with many emotions. The main part of Sparta's new jersey launch was a video spot showing that the jersey doesn't just belong on the pitch – it is part of a lifestyle. Gen Z boys and Sparta fans played the main role, experiencing ‘unlimited experiences’ in the jersey. Sparta players were present as well. Marketing communication focused on digital and PR, influencer collaborations, and creative product seeding.
| Entrant: | VMLY&R |
|---|---|
| Agency: | VMLY&R |
| Advertiser: | adidas |
| Brand: | adidas Football |
| Production: | VMLY&R |
| Creative Director | Miloš Kočí |
| Copywriter | Dušan Koutský |
| Art Director | Alena Srostlíková |
| Photographer | David Lejček |
| Photographer | Michal Králíček |
| Producer | Benjamin Buttler |
| Manager | Barbora Pošepná |
| Project Director | František Mareš |
| Account & PR Manager | Daniela Pokorná |
| Influencer Manager | Markéta Pešková Růžičková |
| Digital & Social Strategist | Michal Synek |
| Graphic Designer | Carlos Paboudjian |