Film: Short format (up to 15")
Becherovka | Best enjoyed ice cold
Becherovka has been an essential part of our convivial moments for over 200 years and thanks to its herbal base pairs well with food. Last year we activated the brand through promoting this combination. Partnership with a popular culinary TV show “Fight on plate” has become a central piece of it. The creative idea behind the spot is the contrast of freeze coming from ice-cold bitter and heat from mouthwatering food preparation. It delivers consumers a clear idea of pairing Becherovka with food.
| Entrant: | JAN BECHER - KARLOVARSKÁ BECHEROVKA, A.S. |
|---|---|
| Agency: | Cocoon |
| Advertiser: | JAN BECHER - KARLOVARSKÁ BECHEROVKA, A.S. |
| Brand: | Becherovka Original |
| Production: | MIRAGE PRG |
| Creative Director | Karolína Bělohlávková |
| Art Director | Lenka Sobotková |
| Account Manager | Tomáš Veselý |
| Director | David Ticháček |
| Director of Photography | David Ticháček |
| Music Composer | Ben Winwood |
| Sound Design | Samuel Jurkovič |
| Executive | Anna Barborová |
| Manager | Pavel Geschmay |