Chicken for a change.

McDonald’s is for years a synonym for beef burgers. But it has a selection of chicken products as well. Something our customers don’t know about, and even if they do, they go to have chicken at KFC instead. As a part of a long-term communication support of McDonald’s chicken, we created „Chicken for a change“ campaign and these radios are part of that. Showing that even the most hard-core routine lovers can try something else. After all, we did and changed our iconic jingle to its chicken versio