14th Bulgarian Film Festival

But let your ‘YES’ mean ‘YES’ and your ‘NO’ mean ‘NO.’ A holy truth that’s not easy to follow as our world is not black and white. For example, in Bulgaria, when we nod YES, we do it in a way that means NO to people in the Czech and most of the world. We took this well-known and at first glance obvious cultural difference as the basis for the visual campaign. For us, it embodies the basis of understanding: to understand each other better, we need to know each other better.