Film craft: Cinematography
George makes it easy
Anything goes smoothly with George, the most popular bank application on the market that makes life easier to more than 2 million clients. We approached the campaign as a George-esque celebration of playfulness and a colourful world in which it is easy to overcome any obstacles and even the laws of physics as anything can be operated as intuitively as on a touch-screen of a phone. A digital world and a young target group – that’s why we decided to use a less traditional format of 4:3.
| Entrant: | Creative Embassy + VMLY&R |
|---|---|
| Agency: | VMLY&R |
| Advertiser: | Česká spořitelna |
| Brand: | Česká spořitelna - bankovní aplikace George |
| Production: | Creative Embassy |
| Creative Director | Tomáš Novotný, Tereza Svěráková |
| Copywriter | Tomáš Křešnička |
| Art Director | Dmitri Ufimcef |
| Photographer | Photographer |
| Director | Luboš Vacke |
| Director of Photography | Radim Střelka |
| Editor | Marek Kralovsky |
| Music Composer | The Man - Feel it Still |
| Producer | Václav Sládek, Matouš Heger |
| Production Designer | Vojtěch Kálecký |
| Senior Account Manager: | Veronika Stárová |
| Digital Account Manager: | Leonora Nushi |
| Account Executive | Veronika Kozáková |
| Executive Director: | Jakub Hereš, Tomáš Dvořák |