Campaign: Tactical
Shortlist
Kopakabrána
Millennials love vacations and fly halfway around the world for them. At the same time, they can find similarly intense experiences in their village - on the football field. To convince them to give amateur football and Gambáč a chance over the weekend, we came up with a new holiday destination in cooperation with Invia - KOPAKABRÁNA. As an invitation, we covered the legendary holiday hit. We're Going to Africa by YoYo Band. And the Kopakabrána guide was none other than Pavel Horváth.
| Entrant: | TRIAD Advertising s.r.o. |
|---|---|
| Agency: | TRIAD Advertising s.r.o. |
| Advertiser: | Plzeňský Prazdroj, a.s. |
| Brand: | Gambrinus |
| Production: | Flux |
| Creative Director | Michal Pivarči |
| Copywriter | Lucie Kalousková |
| Copywriter | Michal Pivarči |
| Art Director | Michal Dvorský |
| Designer | Ján Novysedlák |
| Manager | Zoran Boškovič |
| Producer | Pavel Soukup |
| Strategic planner | Matúš Ficko |
| Social Media Manager | Sam Sadovský |
| klient | Jan Odložil, Dominika Drvoštěpová |