Sound
The branch on Pankrac hill
How can we let people know via radio that the Prague branch of the energy supplier – innogy – has moved to a new address? We took advantage of the fact that it moved to Pankrác. What’s on top of Pankrác hill is the subject of a famous Czech folk song (https://youtu.be/wAxqGBykWEk?t=1), whose melody we borrowed and adapted the words.
| Entrant: | VMLY&R |
|---|---|
| Agency: | VMLY&R |
| Advertiser: | innogy |
| Brand: | innogy |
| Production: | Bubenská Production |
| Manager | Nikola Prinzová |
| Copywriter | Ondřej Potůček |
| Manager | František Mareš |
| Executive | Natálie Kovaříková |
| Creative Director | Miloš Kočí |