Techloop - Look for an IT job where they really understand you

Brief? A campaign for an IT & developer recruiter with a clear goal - to speak to a specific subculture in their language. A subculture that punishes every misunderstanding and most importantly - loves adblockers.
Solution? Ads that looks like their favorite content. IT series.
The format solved the target audience, the message and the budget all in one. 5 one-minute episodes, 15 re-cuts and one complex campaign, after which viewers ask for the gag reel.