Entertainment
Silver
13: ROUTES
In Czechia, 1/3 of accidents are caused by young drivers who drive at excessive speeds. We decided to change that and target young people focusing on education and prevention.
Most of comms took place in high schools, driving schools and in the online environment incl. TikTok and influencers. Interactive show for schools was directed by Markus Krug. The show premiered directly during school hours.
We followed up during the year with prevention activities, edu materials for driving schools.
| Entrant: | McCann Prague |
|---|---|
| Agency: | McCann Prague |
| Advertiser: | Česká kancelář pojistitelů |
| Brand: | Česká kancelář pojistitelů |
| Production: | AD Kolektive |
| Creative Director | Aleš Brichta |
| Creative Director | Vítězslav Štrobl |
| Account Director | Michal Míka |
| Account Manager | Bára Divíšková |
| Social Media Director | David Bárta |
| Social Media Manager | Monika Šindelářová |
| Photographer | Patrik Klema |
| The team: | Markus Krug |
| Additional content | Marko Iglič |
| Agency Producer | Jitka Baldwin |