NMD_V3

A platform dominated by Gen Z users? Must be TIKTOK! This time our main focus were the brand new NMD_V3 sneakers. We organized a photo/videoshoot starring tiktokers with a strong social media presence. The film lights, club setting, and Euphoria make up helped us create modern and fresh visuals suitable for Tiktok as well as gen Z-oriented online media. This was the first time we put a Tiktok promotion in practice – with 7 outputs we reached nearly 700 000 unique users on Tiktok.