Film craft: Casting
Little car driver
The TV and online spot The Little Driver is part of the creative concept Mirroring, in which children imitate the behavior of their parents. The FLEXI brand (live insurance) thus draws attention to the current lifestyle, the level of stress and appeals to slow down and insure against risks. Working with child actors is one of the most difficult disciplines. Small actor Jan Oswald handled the role of impersonator of angry neurotic dad perfectly and shined in it.
| Entrant: | Boomerang Communication s.r.o. |
|---|---|
| Agency: | Boomerang Communication |
| Advertiser: | Kooperativa |
| Brand: | Flexi |
| Production: | Bistro Films |
| Account Director | Robert Marek |
| Creative Director | Jindřich Novák |
| Idea Maker | Pavel Sobek |
| Copywriter | Pavel Sobek |
| Art Director | Helena Case |
| Director | Jasmína Blaževič |
| Executive Producer | Jirka Ptáček |
| Producer | Lucie Pelantová |
| Kamera | David Hoffman |
| ředitel úseku marketingu a komunikace | Jindřich Skrip |
| vedoucí odboru marketingové komunikace | Dan Časar |
| brand manažerka značky FLEXI | Kateřina Školudíková |
| brand manažerka značky Kooperativa | Jiřina Krbcová |